Jolii is a romantic, fun play on joli–the French word for pretty. The second “i” is a bold reminder that all of us have an inner and outer beauty worth celebrating. Jolii Cosmetics is deeply rooted and stands firm on that beautiful truth.

Sasha Suresh, founder & creator of Jolii Cosmetics, hails from India and currently resides in New York City with her beloved boxer, Duscha. Sasha, a modern travelista, has visited over 12 countries, a myriad of exotic restaurants, a variety of hotels, and a plethora of local markets: this is where the story of Jolii begins to stir.

As a beauty junkie, Sasha searched and struggled to find the perfect matte lip products to accompany her and Duscha on their travels. This seemingly small miss in the market led to a movement in her mind: this is where Jolii kicks into high gear.

What makes Jolii so different? The answer: fine Italian craftsmanship. Jolii Cosmetics reflect an immense love for all things Italian: refined glass, quality packaging, and custom small-batch formulas are what set Jolii apart.

The unrelenting need to improve upon standard industry products, one formula at a time, has always been the goal. Simply put, Jolii Cosmetics is a game changer. Matte liquid lipsticks were the first challenge. Barring any shortcuts, Jolii yielded a plush, moisture-rich formula that is long-wearing and made with responsible, good-for-you ingredients: jojoba and shea butter are key ingredients.

With matte liquid lipsticks ‘in the bag’, and a team of passionate reliable Italian artisans at the ready, Jolii Cosmetics is ripe and eager to expand into other makeup categories for face and body.

Jolii Cosmetics exists to create high quality, one-of-a-kind products that inspire confidence and make women feel beautiful. And we can’t forget about Duscha, as the Chief Canine Officer, Jolii will continue to support a variety of animal friendly causes and will always remain cruelty free.